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Augmented Reality Is Moving Closer to Everyday Commerce Physical commerce contains countless surfaces that could potentially connect customers with digital experiences. Packaging, posters, shelf displays, brochures, event materials, labels, catalogs, and promotional cards can all carry information that directs people toward online content. An augmented reality qr code can make this connection more interactive. Rather than simply sending a customer to a conventional webpage, the scan can open a browser-based experience designed around a particular product or campaign. For example, a customer examining a product box could scan the code and immediately access a three-dimensional representation. Someone viewing a printed advertisement could launch an interactive demonstration. A visitor at a trade event could explore products digitally without requiring every item to be physically present. Newer approaches are changing the economics of this process. Technologies that convert image to 3D model can help businesses explore ways to transform existing product imagery into three-dimensional content. This is particularly important because brands already possess large libraries of product images. Those images are used across websites, marketplaces, catalogs, advertisements, and social channels. If visual assets can also contribute to three-dimensional experiences, their usefulness increases. With augmented reality restaurant menus restaurants can introduce richer visual information without requiring customers to physically handle or inspect the food before ordering. A smartphone can provide another way to understand what is being offered.

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